Know before you sip.
Sugar isn’t the enemy. Not knowing is. So every No Guilt product comes with a Guilt Meter: one glance, one score, zero confusion.
How it works
Every product gets a score from 0 to 100 based on one thing: the sugar in the whole pack. Low score, low guilt. High score, high guilt. What you do with it is up to you.
The four levels
No guilt
0 g sugar
score 0
A little naughty
1 to 16 g sugar
score 1 to 33
Naughty
17 to 33 g sugar
score 34 to 66
With guilt
34 g+ sugar
score 67 to 100
The math (it’s simple)
No secret formula. We take the sugar in the full pack, compare it to 50 g, and turn it into a score out of 100.
Sugar in the full pack
grams, from the label
50 g
the daily cap
Guilt score
max 100
Why 50 g? It’s the upper limit the World Health Organization suggests for daily free sugars on a 2,000-calorie diet. A score of 100 means one pack could use up a whole day’s limit. Anything above 50 g stays capped at 100.
See it in action
Here’s how four example products land on the meter.
Worked example: 54 g ÷ 50 g × 100 = 108, capped at 100.
The fine print (we keep it real)
- Whole pack, not “per serving”. If you’re going to finish the can, the score counts the whole can.
- Sugar only. The meter doesn’t measure calories, caffeine or anything else.
- From the label. Scores are based on the nutrition information printed on each product.
- A guide, not medical advice. If you have a health condition or dietary needs, talk to your doctor.
Questions
Why sugar and not calories?
Because sugar is our whole thing. The meter answers one question: how much sugar am I taking in?
A high score means you don’t want me to buy it?
Not at all. We sell sugar products now and we won’t pretend we don’t. The meter is the honest label. You make the call.
Is every zero-sugar product “No guilt”?
Yes. If there’s no sugar in the pack, it scores 0.